Pay per click advertising alongside Search Engine Optimization (SEO), is rapidly becoming one of the most popular marketing strategies for both large and small businesses on the web today. The concept is simple. You choose a set of "key phrases" related to the products or services you are trying to sell. You then place a bid on these terms. In other words, you agree to pay a certain amount to the advertising service (Overture, Google, MSN adcenter etc.) for each time a user clicks on your ad and is directed to your site. The more you bid, the higher you will rank among those competing for the same term.
Why does Pay Per Click work so well?
Pay Per Click search engines that your listings can appear on include: Google, Yahoo, MSN, Ask Jeeves, Lycos, AltaVista, Overture, Miva (formerly Espotting), AOL and many more.
Our PPC management service are designed to make your campaigns targeted, affordable which helps you in building your brand presence and generating targeted leads at a affordable ROI. We make sure your bids are targeted and the gives your more return on investment (ROI).
What will Inventa do?
⌐ Implement our tracking system to monitor your PPC activity
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Create accounts with the search engines
⌐ Produce a comprehensive list of relevant search terms
⌐ Write creative ad text for each search term
⌐ Provide detailed reporting including ROI & CPA
⌐ Optimise each search term against ROI
⌐ Manage bids on all search terms, up to 48 times per day
⌐ Provide brand protection and monitoring
⌐ Provide options for click fraud detection services
Step 1: Research
It is about identifying the most effective keywords for your web site, and keywords in a PPC campaign are just as important as in an SEO campaign .A PPC campaign helps in keyword testing to find out if your search engine optimisation or seo campaign is targeting the right keywords. By identifying your industry's most targeted keywords, you will eliminate wasted words and increase your chances of gaining conversions. Then include the best keywords into your SEO (search engine optimisation) campaign.
By targeting your ads for the wrong keywords you might loose potential customers and it can downgrade your return on investment (ROI.).
Step 2: Design Campaigns
Picking the service that fits best with your goals will help build a PPC campaign that will generate the best results.The purpose of the Design Phase is to design the PPC Campaign based on the strategy and short-/long-term needs identified in the discovery Phase and help develop your bidding strategy. /
This phase could include:
- Modeling the keywords in terms of monthly counts, estimated click-thru rates, and conversion rates.
- Identifying which PPC Engines will be used for the campaign and any variations in the campaigns by PPC Engine.
- Identifying site landing pages and destination pages for conversion purposes.
- Identifying any tracking and reporting tools.
Step 3: Execution
This phase includes converting the audience issues into "creative content statements." Once the creative content statements are finalized, the ads are customized for each PPC Engine to adjust for each engine's constraints, such as the length of the ad, the reach and demographics of the engine, etc., and bidding strategies are developed.Your ad copy must grab the reader's attention. Whether It is A pay per click ad on a Web page, or a sponsored listing on a search engine results page (SERP), You ad may be showing in the right place at the right time, but without the right ad copy, your ad may not get the deserved clicks. If your ad is not appealing directly to the person who is reading your ad, he may not click it thinking it doesn't relate to him |
